Un’attenzione particolare viene riservata all’incontro fra ENZIMI e Conflux, l’annuale festival di psycogeography di New York che sarà presente negli spazi del Mattatoio. La psicogeografia propone un approccio nuovo allo spazio urbano attraverso esperienze emozionali che portino a un radicale cambiamento nel vivere la città non più come luogo fisico ma come spazio affettivo. In questa direzione si colloca ad esempio la SuperSlow5k la prima maratona che, in un’ottica di ribaltamento della logica competitiva, celebra la lentezza, o Theft&Rescue che incoraggia la gente a salvare e adottare dei coniglietti di pezza utilizzati per il contrabbando negli Stati Uniti e abbandonati a Testaccio alla ricerca di una nuova famiglia, fino all’Urban disorientation game un divertente gioco a perdersi nella città seguendo regole pensate apposta per disorientare i partecipanti e costringerli a un approccio diverso dello spazio urbano.

ENZIMI è un progetto promosso dal Comune di Roma, ideato e realizzato da Zoneattive con il Patrocinio del Ministero Politiche Giovanili. Media Partner QOOB e Digicult.

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From the 28th of November till the 2nd of December the Old Slaughterhouse of Testaccio Rome, Italy, will become a container of ideas, experiences, taunts and workshops. The event ENZIMI 2007, at its 12th edition and realized by Zoneattive, changes completely shape and contents compared to the previous editions: placing itself into an empty space and trying to represent what there will be.

This is the reason why this year Enzimi will take place in the Old Slaughterhouse area of Testaccio, a symbolic place of transformation where a huge cultural production centre will raise aimed to sustain new talents in 2008. The centre, completely renovated by the Municipality of Rome, will be a 4000 square meters area hosting recording studios, video post production, sets, ateliers for artists residences, media centres and multifunctional spacesof 1000 square meters.

The collaboration between ENZIMI and Conflux, the annual festival of of New York based on psycogeografy, that suggests a new approach to the urban space through emotional experiencies which bring changes in living the city: no more just as a physical place but reader as an emotional one. For Enzimi there will be the SuperSlow5k the first marathon where the winner is the last one to arrive, and Theft&Rescue which encorauges people to save and to adopt bunnies used to smuggle in United States and abandoned in Testaccio looking for a new family, till the Urban disorientation game a funny game to lost into the city and to force the partecipants to a different approach to urban space.

But there will be also the first time in Italy of Graffiti Research Lab, American street artists with l.a.s.e.r TAG. Every night music, to discover interesting and original reality. For the aperitif time young creatives talk about them work. And than meetings, laboratories and workshops.
But after the event you can continue to send your project on www.enzimi.com because in 2009 will born, in the Mattatoio area in Testaccio in Rome, Pelanda_Centre of Cultural Porduction a huge cultural centre aimed to sustain new talents. This will be 4000 sq. large with recording rooms, post-production studios, acting theatres, colleges, media centres and multifunctional areas.

The initiative, created by the adv agency Thinkmaking, consisting of television, radio, print, online and outdoor advertisements, is designed to educate, engage and mobilize all New Yorkers on the simple steps they can take to reduce pollution and greenhouse gases, and to create a greener, greater New York City.

GREENYC

Thinkmaking agency

via ADC

DesignTaxi

Stefan Sagmeister

More Soon

Blue ball fixed

http://www.sectionseven.com/

Qui di seguito una delle migliori agenzie di pubblicità di Londra, aperta e sperimentale con un nuovo approccio creativo e di vendita, rimane a mio avviso un vero esempio da seguire.
Il sito è straordinario, immerge il visitatore all’interno dell’ambiente di lavoro, svelando immediatamente la visione innovativa come stile di agenzia.

Mother…Mother…

HunterGatherer