TAXI Hello David. What is the biggest disadvantage of owning your own agency? And what are some of the advantages?

David Droga There are a lot of advantages, but I think the biggest disadvantage is that you can’t take anything for granted. In the last jobs I’ve had, you had a safety net around you, and all I had to worry about was just the creativity, which in your own business, everything’s personal. You care as much about the business and the culture, as about the quality of the work. I enjoy that, but it’s different because everything’s a lot more personal, which I certainly do prefer.

There are also multiple advantages to having your agency. The first thing is that you don’t inherit anything or live off a legacy. You get to choose, which is an intimidating thing but also very liberating – that you get to choose who you work with, and you get to choose what you stand for. Going back to the personal thing, it’s not about polishing someone else’s trophy, but you’re trying to forge your own path. (…)

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